How to Spot a Viral Makeup Bag on Social Media (Before It Sells Out)

In the vibrant world of social media, spotting a viral makeup bag before it sells out is both an art and a science. Here are some effective strategies to help you become a pro at identifying these sought-after items.

Analyze Platform-Specific Trends

• TikTok: Utilize tools like PiPiADS to access data on trending products under hashtags like #TikTokMadeMeBuyIt. Look for makeup bags in videos with high engagement rates, many views, and likes. Pay attention to the number of reposts and comments as well, as these indicate strong interest. For example, a unique self-adhesive makeup bag went viral on TikTok after a user's demonstration video received 1.1 million views and 11,200 likes.
• Instagram: Check the Explore page regularly. Look for makeup bags in aesthetically pleasing posts, especially those with a lot of likes, comments, and saves. Influencer endorsements also play a huge role here. If a popular beauty influencer showcases a makeup bag, it's likely to gain traction.
• Pinterest: Use Pinterest Trends to see which makeup bag styles are rising in popularity. Boards dedicated to makeup organization, travel makeup, or beauty essentials can be great sources of inspiration. Makeup bags with unique features or designs that are pinned frequently are worth noticing.
• Xiaohongshu: Look for posts with popular and specific hashtags like #Makeup Bag Recommendations or #Must-Have Makeup Bags. Titles that follow the formula of "target audience + specific scenario + emotional appeal" are often more likely to be popular, such as "Early Bird 5-Minute No-Makeup Makeup Bag". The cover pictures should be eye-catching, and the content should preferably include detailed evaluations and usage scenarios.
  

Look for Specific Features and Designs

• Unique Functionality: Makeup bags with innovative features like self-adhesive capabilities, multiple compartments, or built-in mirrors are more likely to go viral. For example, a makeup bag that can be folded and hung is very practical for travel and is more likely to attract attention.
• Eye-catching Appearance: Special colors, patterns, and shapes can make a makeup bag stand out. Transparent, glittery, or neon-colored makeup bags, as well as those with cute or trendy patterns like animal prints or cartoon characters, tend to be more popular. The Milkjoy shiny heart-shaped makeup bag, with its transparent laser material and heart shape, went viral quickly and was almost out of stock.
• High-Quality Materials: Highlighted materials that are durable, waterproof, and easy to clean are often favored by consumers. Makeup bags made of leather, high-quality nylon, or waterproof polyester are more likely to gain a good reputation.

Consider the Source and Endorsement

• Brand Reputation: Well-known and trusted brands are more likely to produce viral makeup bags. Established brands with a history of quality products and good customer service have an edge.
• Influencer and Celebrity Endorsement: If influencers or celebrities are spotted using a particular makeup bag, it can significantly boost its popularity. Their recommendations can create a "fear of missing out" effect among their followers.

Pay Attention to User Reviews and Feedback

• Positive Reviews: A large number of positive reviews indicating good quality, sufficient capacity, and practicality are signs of a potential viral makeup bag.
• User-Generated Content: Photos and videos of users using the makeup bag, sharing their experiences and tips, can also be used as a reference. If many users are posting about a particular makeup bag, it's worth considering.